drive thru diet??

So......
Taco Bell is promoting its drive thru fresco menu items as a part of the weight loss plan called the "drive thru diet"
Christine Dougherty lost 54 pounds over two years by following a 1250 calorie diet, which included some drive thru items from Taco Bell. (perhaps the salsa?)
http://www.drivethrudiet.com/

Well, funny thing this guy name Morgan Spurlock tried the drive thru diet at McDonalds and it had the opposite effect, chronicled in his 2004 documentary film Supersize Me.
http://www.imdb.com/title/tt0390521/plotsummary

He gained nearly 30 lbs and became incredibly unhealthy, all by eating at McDonalds three times a day for a month. He summed up the marketing of this horrible unhealthy food well when he said;
"The bottom line, they're a business, no matter what they say, and by selling you unhealthy food, they make millions, and no company wants to stop doing that."

It is not in Taco Bell's interest to have a healthy population. They sell most when the consumers are all a bit stupid, believing their marketing lies; living and dying their own 'unexamined lives'. Taco Bell wants you to buy their junk food, and this add campaign is trying to pass them off as healthy. It is a lie.

What is the solution? should we all, as Morgan Spurlock suggests, slap our children everytime they see the golden arches so McDonalds' gives them a negative association? A bit extreme, and McDonalds, though a great offender, has no monopoly on the marketing of unhealthy things.

We are marketed all sorts of things that are bad for us; soda pop, oreo cookies, and many things are bad for our financial health like a too expensive home, new cars, designer or even just too many new clothes; The job of an informed consumer is great, and rejecting what others hold important is sometimes to violate a social norm. Much of our consumerism is tied up in social customs and culture.
(Just try to eliminate christmas gifts some year...)

The solution, I believe is to embrace and live an examined life. As Socrates wrote, "the unexamined life is not worth living". We must find what is important and seek after that, and weight carefully our decisions so that when we purchase a can of soda pop it is with open eyes, fully aware of the 180 calories and two days' recomended daily allowance of sugar. Not blinded by some pretense that this will make us American or bring us closer to polar bears frolicing in the snow.
We must teach our children ( and model such behavior in ourselves) to be conscious deliberate consumers. To examine their motivations and adhere to the commandment found in Exodus 23:2"Thou shalt not follow a multitude to do evil"

Also, as I pass by the Taco Bell with the disillusioned dieters waiting in the drive thru queue, wondering why their fresco tacos do not combine into a 54 pound weightloss, I like to shout so that my children can hear "Taco Bell is the DEVIL".

A little bit of negative association can't hurt anything.